Global Expansion for the Egyptian Premier League by The PRO Company

Overview

In its first season managing the Egyptian Premier League’s (EPL) international rights, The PRO Company not only expanded the global broadcast reach but also played a pivotal role in generating additional revenues for the league from international markets.

Key Achievements

• Global Reach:
  The EPL’s exposure was extended to several continents through strategic broadcasting partnerships:

  • Brazil: Record TV, a major free-to-air broadcaster, aired live matches, introducing the league to vast new audiences.

  • Europe: TX7 Live OTT service enabled online viewing throughout Europe.

  • Worldwide: StatsPerform apps made live data and highlights globally accessible.

  • MENA: Continued strong presence via OnTime Sports.

• Monetization & Revenue Growth:

  • New Revenue Streams: These global broadcast deals with Record TV (Brazil), European OTT platforms, and digital sports data providers generated new streams of income for the Egyptian Premier League, beyond what was previously earned through domestic rights alone.

  • Commercial Transformation: This international licensing and distribution directly translated to extra revenues, reinforcing the EPL’s financial sustainability and commercial profile on the global stage.

• Market Development:
  Ongoing negotiations—focused on further deals particularly in Africa—underscore sustained interest and future revenue opportunities from additional markets.

Strategic Impact

• Enhanced Brand and Commercial Value:
  The international attention and new broadcast agreements boosted both the reputation and revenues of the EPL, helping the league connect with Egyptian communities and football fans worldwide.

• Scalable Business Model:
  The approach demonstrates how an integrated mix of broadcasters, OTT platforms, and sports data partnerships can open significant new income streams across different regions.

Notable Milestones

• Securing multi-continent distribution (Brazil, Europe, MENA, and global apps) for the first time.

• Adding meaningful new revenue to the league’s financial base via international markets.

• Creating a blueprint for future internationalization and growth for other premier sports properties out of the Arab region.

Reference Announcement

The PRO Company formally announced its exclusive role in distributing global rights for Egyptian football, marking a transformative era for the league and its revenue model by tapping new international markets.