SPORTS · MEDIA · ENTERTAINMENT

WE ARE
SPORTS.

01 /ABOUT

— THE PRO COMPANY

An integrated sports, media and entertainment agency.

Headquartered in Dubai, with offices in London, Madrid and Baghdad. We bring together on-the-ground expertise across major markets, giving us the scale to operate internationally and the precision to deliver locally.

Our work spans the full chain of the sport business — securing and distributing media rights, producing live broadcast, operating events, packaging sponsorships, and delivering campaigns and talent partnerships — for federations, competitions, clubs, broadcasters and brands.

We also operate our own digital products and owned media properties, giving us direct touchpoints with millions of fans across the region.

02 /WHAT WE DO

— 01

Media
Rights

Acquiring, packaging and distributing premium sports media rights across MENA and international markets.

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— 02

Live
Production

End-to-end broadcast operations — multi-camera, outside broadcast, graphics, talent and host broadcasting.

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— 03

Events

On-ground event production — fan zones, LED supply and league-wide signage, print and on-site operations for federations, leagues and brand activations.

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— 04

Sponsorships

Rights packaging, brand-side strategy and sponsor activation across major sports properties.

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— 05

Campaigns
& Talent

Integrated brand campaigns paired with athlete and on-air talent representation — creative, content, rollout and partnerships across the region.

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— 06 Our Product

Digital

Our owned digital products and media properties — original sports content, on-demand programming and direct-to-fan distribution.

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03 /BY THE NUMBERS

2,000+

Live Sports
Delivery Hours / Season

50+

Active Brand &
Federation Partners

20+

Markets
Across MENA & Beyond

10+

Years Operating
In Regional Sport

04 /PARTNERS

AFC

FIFA

WAFF

AGCFF

UAE Pro League

US Open Cup

GCC

Allsvenskan

Arab Padel Federation

Asian Paralympic Committee

Arsenal

BVB

Real Madrid Fundacion

FC Barcelona

Thailand NT

StarzPlay

AlKass

AD Sports

Dubai Media

SSC Saudi Sports

Al-Dyar Al-Arabiya

Record TV

Al Rabiaa

Coca-Cola

BMW

Mercedes-Benz

Toyota

Hyundai

KIA

Suzuki

Zain

Honor

Careem

Earthlink

Monster

Rakuten Viber

Aldyar

Showing All partners

05 /CASE STUDIES

Selected work.

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Newsletter

PRO Surpasses +2,000 Sports Content Live Delivery Hours Across This Season

The PRO Company has delivered approximately 928 matches and 1,856 live broadcast hours so far this season across Serie A, the Egyptian League, Bahrain League and Iraqi League, underlining the scale of its football distribution activity across global takers in Latin America, Europe, North America and the Middle East. In Serie A, the 2025/26 season […]

16 Apr 2026 READ →

Newsletter

The PRO Company secures international rights partnership with CSIO of Rome – Piazza di Siena

Dubai, UAE — The PRO Company has signed a two-year agreement with the Italian Equestrian Sports Federation (FISE) covering the 2026 and 2027 editions of CSIO of Rome – Piazza di Siena, one of the most iconic events in international equestrian sport. Under the agreement, The PRO Company has been appointed as the exclusive commercial partner […]

26 Feb 2026 →

Newsletter

PRO & Zain : Redefining Sponsorships Across MENA

Since 2019, The PRO Company and Zain Group, one of the region’s leading telecom innovators, have built a flagship partnership at the intersection of sports, entertainment, and digital engagement. Over the past several years, the collaboration has evolved into one of the most prolific sponsorship and content alliances in the MENA sports industry — […]

14 Jan 2026 →

Newsletter

Record-Breaking Momentum – The PRO Company 2025 Year in Review

2025 was a record-breaking year in which The PRO Company operated at scale across leagues, events, and commercial partnerships in the MENA region and key international markets. Across all properties, the company oversaw more than 4,000 hours of live content and achieved the highest annual turnover in its history. Global rights and league […]

12 Jan 2026 →

Newsletter

The PRO Company to support Al Ain International Cup

The PRO Company, in cooperation with Wins United, will support the upcoming Al Ain International Cup 2025. This tournament brings together four World Cup national teams—Egypt, Iran, Uzbekistan, and Cape Verde—at the Hazza Bin Zayed Stadium in Al Ain from November 13 to 18, 2025. Our involvement focuses on providing both commercial and logistical services […]

12 Nov 2025 →

06 /NEWS