Our work spans the full chain of the sport business — securing and distributing media rights, producing live broadcast, operating events, packaging sponsorships, and delivering campaigns and talent partnerships — for federations, competitions, clubs, broadcasters and brands.
We also operate our own digital products and owned media properties, giving us direct touchpoints with millions of fans across the region.
Acquiring, packaging and distributing premium sports media rights across MENA and international markets.
End-to-end broadcast operations — multi-camera, outside broadcast, graphics, talent and host broadcasting.
On-ground event production — fan zones, LED supply and league-wide signage, print and on-site operations for federations, leagues and brand activations.
Rights packaging, brand-side strategy and sponsor activation across major sports properties.
Integrated brand campaigns paired with athlete and on-air talent representation — creative, content, rollout and partnerships across the region.
Our owned digital products and media properties — original sports content, on-demand programming and direct-to-fan distribution.
Coca-Cola
Emirates
Arsenal
AFC
MBC
Serie A
Bundesliga
Zain
PepsiCo
Tencent
Toyota
Mercedes-Benz
BMW
Real Madrid Fundacion
FC Barcelona
Hyundai
NHK
KIA
Rakuten Viber
Monster
BVB
UAFA
Honor
Tecno
Al Ahly
Careem
StarzPlay
SSC Saudi Sports
AD Sports
Dubai Media
UAE Pro League
AlKass
US Open Cup
WAFF
Allsvenskan
Ekstraklasa
Thailand NT
Asian Paralympic Committee
CAFA
Shasha
Uzbekistan Super League
GCC
Earthlink
Record TV
Al Rabiaa
Smashi
Aldyar
Arab Padel Federation
From pre-World Cup friendlies to 60 days of tournament action, PRO delivered a connected football experience reaching 400+ million views across seven platforms, live coverage from the USA, Canada and Baghdad, and a multi-week Baghdad fan zone.
The PRO Company has completed the 2025–26 football season covering more than 1,300 matches and 3,000 hours across rights, production, technical operations, commercial services, social media and distribution.
The PRO Company has delivered approximately 928 matches and 1,856 live broadcast hours so far this season across Serie A, the Egyptian League, Bahrain League and Iraqi League, underlining the scale of its football distribution activity across global takers in Latin America, Europe, North America and the Middle East. In Serie A, the 2025/26 season […]
Since 2019, The PRO Company and Zain Group, one of the region’s leading telecom innovators, have built a flagship partnership at the intersection of sports, entertainment, and digital engagement. Over the past several years, the collaboration has evolved into one of the most prolific sponsorship and content alliances in the MENA sports industry — […]
2025 was a record-breaking year in which The PRO Company operated at scale across leagues, events, and commercial partnerships in the MENA region and key international markets. Across all properties, the company oversaw more than 4,000 hours of live content and achieved the highest annual turnover in its history. Global rights and league […]
Federations, broadcasters and brands — tell us what you're working on.
