Elevating Iraqi Football: The PRO Company’s Commercial Transformation of the Iraq FA

Background & Appointment

In 2024, The PRO Company was appointed as the official marketing agency for the Iraq Football Association (IFA). This partnership marked a pivotal shift in how Iraqi football’s commercial potential was developed, with a mandate to oversee sponsorship, broadcast, and digital engagements, while delivering full-service client solutions that extend far beyond deal-brokering.

Key Achievements Since Appointment

1. Broadcast Expansion

• Al Kass Sports Channels:
  For the first time, Al Kass broadcasts two Iraq Stars League matches per week, significantly enhancing the league’s visibility across the Arab region and engaging fans on a new scale.

2. Major Sponsorships & Partnerships

• Wadi as National Team Sponsor:
  The PRO Company brokered a high-profile agreement with Wadi Al Rawashed, directly supporting the “Road to 2026” campaign and cementing commercial ties with the Iraq National Team.

• Diverse Partner Offers:
  The agency secured major partnership offers from leading companies in the banking, telecom, and tech sectors—with more sponsors soon to be officially announced—substantially expanding the IFA’s commercial portfolio.

• PUBG MOBILE Gaming Collaboration:
  By onboarding PUBG Mobile as an official gaming partner, PRO expanded the federation’s audience to include younger and digital-first demographics, bringing Iraqi football into the broader world of esports and interactive fan engagement.

Services Delivered

Beyond negotiating deals, The PRO Company provides end-to-end client service and activation, including:

• Delivering and managing live match feeds for broadcasters.

• Producing high-quality TV commercials and branded content featuring national team stars.

• Ensuring activation and fulfillment of every sponsor benefit (IP branding, event integration, player appearances, digital campaigns).

• Ongoing client and partner support, ensuring maximum value and transparency at every stage.

Early Wins (2020–2023) Before Official Appointment

Even before 2024, The PRO Company was instrumental in laying the commercial foundations for the FA’s future growth:

• Secured landmark sponsorship deals with Zain Iraq (national team sponsor) and Umbro (official kit provider), setting new standards in activation and brand integration.

Revenue Transformation & Impact

• Significant Annual Revenue Growth:
  Through these collaborations, the IFA’s annual revenues from commercial partnerships and sponsorships have grown exponentially compared to pre-2019 levels, when private investment was virtually absent. This dramatic financial turnaround has supported enhanced team preparation, grassroots programs, and overall football development.

• Professionalization of Football Marketing:
  The PRO Company’s approach introduced industry-leading standards, transparent management processes, and innovative sponsor activations, raising the bar for football marketing in Iraq.

The PRO Company’s role has delivered a holistic transformation—raising broadcast standards, winning pioneering sponsorships, and achieving landmark revenue growth—laying the foundation for a vibrant and sustainable future for Iraqi football.