Since 2019, The PRO Company and Zain Group, one of the region’s leading telecom innovators, have built a flagship partnership at the intersection of sports, entertainment, and digital engagement. Over the past several years, the collaboration has evolved into one of the most prolific sponsorship and content alliances in the MENA sports industry — with more than 10 major projects successfully executed across traditional and emerging sporting arenas.
Elevating Regional Sports With Historic Sponsorships
In a first-of-its-kind milestone, Zain became the Title Sponsor of the Arabian Gulf Cup, through a landmark deal brokered and executed by The PRO Company. This historic partnership marked the first-ever title sponsorship in the tournament’s history, setting new commercial and fan experience standards for football across the region.
Building on that success, Zain extended its influence into the esports ecosystem as the Official Title Sponsor of the eWAFF Championship, uniting thousands of gamers under one digital umbrella and pushing forward the company’s youth and innovation agenda.
Every year, Zain and The PRO Company co-create integrated campaigns with IQ-PRO, one of the leading digital football platforms in the Arab world. These campaigns fuse football content, social storytelling, and influencer engagement, reaching millions of fans across Iraq and the wider MENA region.
Beyond media activations, Zain has also championed player-driven storytelling, collaborating with top regional talents such as Aymen Hussein for inspirational and fan-centric campaigns that merge brand message with authentic football narratives.
Expanding the Footprint Through Multi-Event Sponsorships
The partnership’s strength also lies in consistency — with Zain’s active sponsorship presence in multiple tournaments and regional events, from grassroots football competitions to major professional championships. Every activation reinforces Zain’s positioning as a brand that brings people together through sport, connection, and creativity.
What began in 2019 as a shared vision for sports innovation has grown into a strategic regional alliance built on trust, creativity, and measurable impact. Together, Zain Group and The PRO Company continue to shape how brands connect with fans, athletes, and digital communities — driving forward the next era of sports and esports marketing in the Middle East.
