A Decade of Brand Magic: PRO and Coca-Cola

For over a decade, The PRO Company has played a pivotal role in elevating Coca-Cola’s brand experience and cultural footprint across the region; Iraq and beyond. Since 2015, this partnership has stood out as a model for long-term, results-driven brand engagement: bringing Coca-Cola into the heart of family gatherings, sports celebrations, music events, and vibrant Gen Z communities.

Together, Coca-Cola and The PRO Company have transformed the landscape of experiential marketing, executing a wide range of large-scale activations and immersive campaigns that span everything from electrifying music rallies and dynamic fan zones to personalized “Share a Coke” moments and festive Ramadan celebrations. Over the course of this partnership, The PRO Company has successfully delivered more than 10 major brand activations and multiple campaign programs for Coca-Cola—each designed to forge meaningful, lasting connections with multiple audience segments, including youth, sports fans, music lovers, and families.

A cornerstone of this success is the ongoing focus on Gen Z, with campaigns routinely leveraging influencer content, digital-first storytelling, interactive games, and social engagement to spark authentic participation and brand loyalty among new generations. Whether launching fan zones for major sporting events, producing music-driven experiences, or pioneering digital campaigns that connect both online and offline worlds, The PRO Company has continually adapted and innovated to keep Coca-Cola at the center of cultural and social activity.

 

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While breakthrough moments in cities like Baghdad have become regional benchmarks, the same creative vision and operational excellence now shape Coca-Cola’s activations across the wider region. The decade-long collaboration is characterized by hundreds of successful events, tens of thousands of meaningful brand interactions, and a unique ability to turn single moments into enduring traditions.

This success is rooted in a deep partnership, as The PRO Company has served as the official agency of record for Coca-Cola throughout this journey. This formal role has enabled seamless integration of global brand strategy with local insight, ensuring every campaign delivers both creative impact and measurable business results. As the partnership continues, The PRO Company remains committed to driving forward-looking innovation, multi-segment engagement, and sustained brand impact for Coca-Cola—today and into the next decade.