UAFA 50th Anniversary Marks New Era

The Union of Arab Football Associations (UAFA), celebrating its 50th anniversary in 2025, has appointed The PRO Company as its exclusive strategic partner for all UAFA events and competitions until 2029. This partnership cements The PRO Company’s reputation as MENA’s leading sports media and marketing company and aligns perfectly with its vision to elevate Arab football on the global stage.

Comprehensive Scope Across All UAFA Properties

Chosen for UAFA’s golden anniversary, The PRO Company’s remit spans all UAFA properties—including youth, club, beach soccer, futsal, and special event championships, as well as both upcoming editions of UAFA’s flagship Arab Club Champions Cup—ensuring every tournament and championship is strategically promoted and commercially maximized for regional and global impact.

Agreement Signed in Riyadh by Regional Leaders

The partnership agreement was signed in Riyadh on September 15, 2025, between CEO Yousif Al Khafajy of The PRO Company and UAFA’s General Secretary RajaAllah Al Salami, in the presence of Prince Abdulaziz bin Turki Al-Faisal—Saudi Minister of Sports and President of UAFA.

Partnership Scope

– Consultation & Commercial Strategy: The PRO Company will craft long-term commercial blueprints, activate new business models, and drive innovative audience engagement and growth initiatives for all UAFA assets.
– Sponsorships and IP Management: Leveraging extensive networks, The PRO Company will secure new sponsors, manage UAFA’s intellectual property, and facilitate dynamic brand partnerships tailored for the MENA market.
– Media Rights Sales & Distribution: The PRO Company will oversee all UAFA media rights sales, maximizing the reach of Arab football properties through regional and global broadcasters and digital platforms.

Impact

This multi-year partnership signals a new era of investment and growth for Arab football, amplifies UAFA’s legacy at its 50th anniversary, and firmly positions The PRO Company as the leading commercial force behind every UAFA event through 2029.

Partnership

The PRO Company and UAFA Announce Landmark Partnership Covering All Competitions Through 2029