02 /HIGHLIGHTS TIMELINE
The journey
so far.
2011 — FOUNDATION
Foundation of IQ-PRO.
A digital social sports platform. IQ-PRO sets the foundation of the upcoming future sports projects.
2015 — COCA-COLA
First international sponsorship deal.
First sponsorship contract with an international company signed with Coca-Cola. The first official set-up of the company in 2015 made in the United Kingdom.
2018 — RAKUTEN & FC BARCELONA
First top European club affiliation.
First affiliation with a top European club through a deal with Rakuten, FC Barcelona’s Official sponsor. “PRO” Agency officially registered in the U.K.
2019 — AFC ASIAN CUP
Largest ever Coca-Cola regional event.
The PRO Company executed the largest ever Coca-Cola event in the region during the AFC Asian Cup UAE 2019.
2020 — EUROPEAN LEAGUE
First European league deal.
PRO signed the first ever European league deal with the Allsvenskan Swedish League. The same year, PRO signed the largest ever sports commercial deals in local federations including Bahrain, Iraq and Jordan.
2021 — AFC & FIFA WORLD CUP
AFC official partner & FIFA World Cup rights.
PRO becomes an official partner of the Asian Football Confederation for 5 years, and the exclusive rights holder of the 2022 FIFA World Cup Asia Group C in Bahrain.
2022 — WAFF & REAL MADRID
Exclusive WAFF rights & major federation deals.
PRO obtained the exclusive commercial and media rights of the West Asian Football Federation until 2024. The same year, PRO became a marketing partner of Bahrain FA, Jordan FA, Arab Rugby Federation and Real Madrid Foundation.
2023 — ARABIAN GULF CUP
25th Arabian Gulf Cup & Arab Padel.
PRO becomes the sponsorships rights holder of the 25th Arabian Gulf Cup in partnership with IMG, and the exclusive marketing partner of the Arab Padel Federation.
2024 — ARSENAL & EGYPT
Arsenal FC distribution & Egyptian Premier League.
PRO becomes an official distributor with Arsenal FC and the exclusive rightsholder of the Egyptian Premier League.
2025 — UAFA & STARZPLAY
UAFA media rights & StarzPlay license.
PRO obtained the exclusive commercial and media rights of UAFA until 2029, and becomes the exclusive licensee of StarzPlay.
2026 — PRO DIGITAL & EUROPE
PRO Digital launches & top European leagues.
PRO becomes officially affiliated with top European football leagues and launches PRO Digital products.