About · who we are
An integrated sports, media and entertainment agency — born in the region, scaled across MENA, Europe and Asia. Rights, production, sponsorship, campaigns, talent and digital teams under one roof, for federations, competitions, teams, broadcasters and brands.
Our history
What we do
Acquiring, packaging and distributing premium sports media rights across MENA and international markets.
End-to-end broadcast operations — multi-camera, outside broadcast, graphics, talent and host broadcasting.
On-ground event production — fan zones, LED supply and league-wide signage, print and on-site operations.
Rights packaging, brand-side strategy and sponsor activation across major sports properties.
Integrated brand campaigns across sport and entertainment — idea, creative, content and rollout across every channel.
Athlete and on-air talent representation — matching stars with brands, campaigns, content and events.
Our owned digital products and media properties — original sports content, on-demand programming and direct-to-fan distribution.
Strategic and commercial advice for federations, leagues, teams and brands — from rights strategy and valuation to partnerships and market entry.