From pre-World Cup national-team friendlies to 60 days of tournament action, PRO brought football fans closer to the moments that defined World Cup 2026.
Through live production, original content, talent-led campaigns, fan experiences, and the PRO Play platform, PRO built one connected football journey—reaching audiences across Iraq, the wider Arab world, and beyond.
The Road Started Before Kick-Off
Before the FIFA World Cup began, PRO produced and distributed national-team friendly matches, giving fans access to the teams, stories, and anticipation building toward football’s biggest stage.
These fixtures were streamed on PRO Play, reaching millions of viewers during the build-up to the tournament and establishing an always-on football destination for supporters. From preparation matches to World Cup matchdays, PRO gave fans a place to follow the complete journey.
60 Days of Non-Stop Football
Across June and July 2026, PRO delivered a 60-day World Cup campaign that connected online reach with offline fan energy. The campaign was activated across seven channels: Facebook, Instagram, PRO Play, TikTok, YouTube, X, and Kick.
Daily editorial storytelling, premium match content, live coverage, social-first videos, competitions, and fan-zone experiences ensured audiences could engage with the tournament at every stage—before, during, and after each match.
A Campaign Built at Scale
The campaign reached more than 400 million views overall, with hundreds of millions of impressions across Facebook and Instagram, and millions more in reach and interactions across all platforms.
To sustain visibility throughout the tournament, PRO delivered:
- 1,500+ branded framed posts
- 4,500+ stories
- 120+ short-form videos
- 20 live streams
- 80 social, in-app, and fan-zone competitions
This high-frequency output kept brands and partners visible inside moments fans were already choosing to watch and share.
From Viewers to Active Fans
PRO’s World Cup campaign was designed to do more than generate views. It gave fans meaningful ways to take part through prediction games, comment-to-win competitions, PRO Play quizzes and matchday challenges, live interviews, prizes, and signed giveaways.
The PRO Play app extended the experience beyond social feeds, creating a dedicated interactive space where fans could engage with matches, compete with others, and stay connected throughout the tournament.
Online Reach. Offline Energy.
The campaign came to life beyond the screen with a multi-week fan-zone activation in Baghdad, where supporters gathered to watch matches, take part in games and activities, and share the energy of the World Cup together.
With live coverage and production delivered from the USA, Canada, and Baghdad, PRO connected global football moments with local audiences and communities, turning international football into a shared local experience.
One Connected Football Experience
From the build-up friendlies through to the defining moments of the World Cup, PRO created a complete football ecosystem for fans and partners. Premium content, live access, digital engagement, talent collaborations, and real-world experiences came together in one connected campaign.
More than 400 million views. Millions of fans engaged. One football experience—delivered by PRO.
