09 Oct 2025
Our collaboration with Honor has been focused on creativity, authenticity, and influencer‑driven engagement across the Middle East. By combining exclusive content creator activations, strong digital presence strategies, and impactful talent collaborations, we have helped Honor strengthen its voice within Iraq’s fast‑growing sports, lifestyle, and tech communities. Top Talent Collaborations A central element of our partnership […]
15 Sep 2025
UAFA 50th Anniversary Marks New Era The Union of Arab Football Associations (UAFA), celebrating its 50th anniversary in 2025, has appointed The PRO Company as its exclusive strategic partner for all UAFA events and competitions until 2029. This partnership cements The PRO Company’s reputation as MENA’s leading sports media and marketing company and aligns perfectly […]
04 Sep 2025
This summer, The PRO Company coordinated and delivered a series of high-profile sporting events, bringing together four flagship properties across three continents and ensuring seamless broadcast distribution to audiences worldwide. Highlights of Summer 2025: Preseason Football Games: Managed club friendlies across Europe, featuring top teams and iconic stadiums. The Emirates Cup for Arsenal: Oversaw the […]
14 Aug 2025
The PRO Company is pleased to announce an agreement with the Central Asian Football Association (CAFA) to exclusively represent the media rights for the 2025 men’s CAFA Nations Cup outside the Central Asia region. The 2025 men’s CAFA Nations Cup will take place from 29 August to 8 September 2025 in Tajikistan and Uzbekistan, featuring […]
14 Aug 2025
The PRO Company is pleased to announce the acquisition of the exclusive broadcast rights to the Thailand King’s Cup 2025 for the Middle East and North Africa (MENA) region. Taking place from September 1 to 9, 2025 during the FIFA International Match Window, the tournament will feature Thailand (host), Iraq, Hong Kong, and Fiji competing in […]