PRO completes full 2025–26 football season delivery across rights, production, technical operations and commercial services
The PRO Company has completed the 2025–26 football season covering more than 1,300 matches and 3,000 hours across rights, production, technical operations, commercial services, social media and distribution.
PRO Surpasses +2,000 Sports Content Live Delivery Hours Across This Season
The PRO Company has delivered approximately 928 matches and 1,856 live broadcast hours so far this season across Serie A, the Egyptian League, Bahrain League and Iraqi League, underlining the scale of its football distribution activity across global takers in Latin America, Europe, North America and the Middle East. In Serie A, the 2025/26 season […]
PRO & Zain : Redefining Sponsorships Across MENA
Since 2019, The PRO Company and Zain Group, one of the region’s leading telecom innovators, have built a flagship partnership at the intersection of sports, entertainment, and digital engagement. Over the past several years, the collaboration has evolved into one of the most prolific sponsorship and content alliances in the MENA sports industry — […]
Record-Breaking Momentum – The PRO Company 2025 Year in Review
2025 was a record-breaking year in which The PRO Company operated at scale across leagues, events, and commercial partnerships in the MENA region and key international markets. Across all properties, the company oversaw more than 4,000 hours of live content and achieved the highest annual turnover in its history. Global rights and league […]
Driving Impactful Campaigns for Honor: Our Partnership Highlights
Our collaboration with Honor has been focused on creativity, authenticity, and influencer‑driven engagement across the Middle East. By combining exclusive content creator activations, strong digital presence strategies, and impactful talent collaborations, we have helped Honor strengthen its voice within Iraq’s fast‑growing sports, lifestyle, and tech communities. Top Talent Collaborations A central element of our partnership […]
Connecting Worlds: Unlocking Global Sports for MENA Audiences
In today’s rapidly evolving world of sports media, The PRO Company stands at the forefront of connecting the Middle East and North Africa to the excitement of live global sporting events. Through a unique approach rooted in partnership and market insight, we have become a central enabler for international rightsholders and MENA broadcasters alike—opening doors […]
A Decade of Brand Magic: PRO and Coca-Cola
For over a decade, The PRO Company has played a pivotal role in elevating Coca-Cola’s brand experience and cultural footprint across the region; Iraq and beyond. Since 2015, this partnership has stood out as a model for long-term, results-driven brand engagement: bringing Coca-Cola into the heart of family gatherings, sports celebrations, music events, and […]
Partnering for Progress: Multi-Faceted Impact on AFC Competitions
Background & Relationship Since 2021, The PRO Company has played a pivotal role as the Asian Football Confederation’s (AFC) partner, securing and delivering a series of high-impact deals and services that have driven measurable growth in commercial value, audience reach, and event quality for Asian football. 1. Media Rights & Broadcast Distribution Exclusive Global Rights […]
Elevating Iraqi Football: The PRO Company’s Commercial Transformation of the Iraq FA
Background & Appointment In 2024, The PRO Company was appointed as the official marketing agency for the Iraq Football Association (IFA). This partnership marked a pivotal shift in how Iraqi football’s commercial potential was developed, with a mandate to oversee sponsorship, broadcast, and digital engagements, while delivering full-service client solutions that extend far beyond deal-brokering. […]
Global Expansion for the Egyptian Premier League by The PRO Company
Overview In its first season managing the Egyptian Premier League’s (EPL) international rights, The PRO Company not only expanded the global broadcast reach but also played a pivotal role in generating additional revenues for the league from international markets. Key Achievements Global Reach: The EPL’s exposure was extended to several continents through strategic broadcasting partnerships: […]