The PRO Company "PRO" has signed a new content partnership with Bundesliga, covering its owned media channels and digital platform, PRO Play, across the Middle East and North Africa.
The agreement will bring Bundesliga non-live content and highlights to regional football audiences through PRO’s established social media network and PRO Play, combining large-scale digital distribution with a dedicated sports platform.
#Connecting Bundesliga with Millions of Fans#
The PRO Company’s digital network has more than 5 million followers and generates over 200 million monthly impressions, providing an established foundation for bringing Bundesliga content to engaged football communities. These figures reflect PRO’s wider social media network.
Through the partnership, PRO will distribute Bundesliga content and highlights through its channels and partners in the Middle East, creating more opportunities for fans throughout MENA to connect with German football.
#Expanding PRO’s Football Portfolio#
The agreement marks another step in The PRO Company’s strategy to grow its football content portfolio and connect international sports properties with regional audiences.
By combining its social media communities, content distribution capabilities and PRO Play platform, PRO offers a connected approach to bringing sports content to fans across multiple digital touchpoints.
