The PRO Company Secures MENA Rights for the Thailand King’s Cup 2025
The PRO Company is pleased to announce the acquisition of the exclusive broadcast rights to the Thailand King’s Cup 2025 for the Middle East and North Africa (MENA) region. Taking place from September 1 to 9, 2025 during the FIFA International Match Window, the tournament will feature Thailand (host), Iraq, Hong Kong, and Fiji competing in […]
Multi-Season Technical and Marketing Partnership Signed Between UAE Pro League and The PRO Company
The PRO Company is proud to announce the signing of a landmark multi-season strategic partnership agreement with the UAE Pro League (UAEPL). This collaboration reinforces The PRO Company’s position as a leading provider of innovative solutions for major sporting events, elevating the experience for fans and strengthening opportunities for brands across the United Arab Emirates. […]
The PRO Company and WAFF Extend Exclusive Agency Partnership
We are pleased to announce that The PRO Company has renewed and expanded its exclusive partnership with the West Asian Football Federation (WAFF), continuing our role as WAFF’s marketing and commercial agency for all championships and federation properties. Building on a successful relationship dating back to 2022, this extension solidifies our commitment to delivering innovative […]
Connecting Worlds: Unlocking Global Sports for MENA Audiences
In today’s rapidly evolving world of sports media, The PRO Company stands at the forefront of connecting the Middle East and North Africa to the excitement of live global sporting events. Through a unique approach rooted in partnership and market insight, we have become a central enabler for international rightsholders and MENA broadcasters alike—opening doors […]
A Decade of Brand Magic: PRO and Coca-Cola
For over a decade, The PRO Company has played a pivotal role in elevating Coca-Cola’s brand experience and cultural footprint across the region; Iraq and beyond. Since 2015, this partnership has stood out as a model for long-term, results-driven brand engagement: bringing Coca-Cola into the heart of family gatherings, sports celebrations, music events, and […]
Partnering for Progress: Multi-Faceted Impact on AFC Competitions
Background & Relationship Since 2021, The PRO Company has played a pivotal role as the Asian Football Confederation’s (AFC) partner, securing and delivering a series of high-impact deals and services that have driven measurable growth in commercial value, audience reach, and event quality for Asian football. 1. Media Rights & Broadcast Distribution Exclusive Global Rights […]
Elevating Iraqi Football: The PRO Company’s Commercial Transformation of the Iraq FA
Background & Appointment In 2024, The PRO Company was appointed as the official marketing agency for the Iraq Football Association (IFA). This partnership marked a pivotal shift in how Iraqi football’s commercial potential was developed, with a mandate to oversee sponsorship, broadcast, and digital engagements, while delivering full-service client solutions that extend far beyond deal-brokering. […]
Global Expansion for the Egyptian Premier League by The PRO Company
Overview In its first season managing the Egyptian Premier League’s (EPL) international rights, The PRO Company not only expanded the global broadcast reach but also played a pivotal role in generating additional revenues for the league from international markets. Key Achievements Global Reach: The EPL’s exposure was extended to several continents through strategic broadcasting partnerships: […]
The PRO Company to Distribute Arsenal Emirates Cup Matches Across MENA
The PRO Company is proud to announce that it will once again be distributing the Arsenal Emirates Cup matches in the MENA region. This marks the fourth consecutive year of our collaboration around this iconic pre-season fixture. This year’s edition will feature: • Arsenal vs. Villarreal on 6 August 2025 • Arsenal vs. Athletic Club […]
The PRO Company Secures Media Rights for the IWGA World Games 2025
The PRO Company Secures Media Rights for the IWGA World Games 2025 The PRO Company is pleased to announce that it has acquired the media distribution rights for the IWGA World Games 2025, taking place in Chengdu, China from August 7 to 17, 2025. As one of the world’s leading multi-sport events featuring elite athletes […]
PRO Announces Global Rights for AFC Asian Cup Beach Soccer – Thailand 2025
The PRO Company Announces Exclusive Global Broadcast Rights for AFC Asian Cup Beach Soccer – Thailand 2025 [Dubai, March 2025] – The PRO Company is proud to announce its official appointment as the exclusive distributor of the global broadcast rights for the AFC Asian Cup Beach Soccer – Thailand 2025. This landmark agreement underscores The […]
Arsenal’s Emirates Cup 2024 in the Middle East and North Africa
London – 1/8/2024 – The PRO Company announces collaboration with Premier League giants Arsenal FC to sell and distribute 2024 preseason matches for the North London club. The global leading agency will set to distribute the prestigious Emirates Cup for the third year in row, following successful 2022 and 2023 editions that were brought to […]