PRO will execute Coca-Cola World Cup Fan Zones in the region as part of its long-standing partnership with Coca-Cola. This year’s edition continues a proven model of bringing fans together to watch matches, enjoy live entertainment and experience the Coca-Cola brand around the World Cup, both on the ground and online.
As with all previous editions, PRO will manage the full scope of the Fan Zones, including on-ground operations, production, event logistics, and digital and social media coverage, in close coordination with Coca-Cola’s regional team. The first confirmed Fan Zone will be hosted at Dream City Mall in Baghdad, with the wider rollout designed to give supporters a central hub to watch games, participate in activities and access Coca-Cola promotions.
Each Fan Zone is planned to feature large-screen match broadcasts, themed décor, interactive games, product sampling, giveaways and integrated digital experiences, creating a reliable destination for fans throughout the tournament period. Other partner brands are also set to join the project, adding further value and experiences for visitors.
For Coca-Cola, the project builds on more than a decade of investing in live football experiences, while for PRO it marks the fifth Fan Zone programme delivered together, reinforcing the agency’s role in large-scale fan engagement and event delivery.
Further information on opening dates, match schedules, participating brands and local activations will be shared through Coca-Cola Middle East and PRO channels closer to kick-off.
