Newsletter Archives - The PRO Company

The PRO Company has delivered approximately 928 matches and 1,856 live broadcast hours so far this season across Serie A, the Egyptian League, Bahrain League and Iraqi League, underlining the scale of its football distribution activity across global takers in Latin America, Europe, North America and the Middle East. In Serie A, the 2025/26 season […]

Dubai, UAE — The PRO Company has signed a two-year agreement with the Italian Equestrian Sports Federation (FISE) covering the 2026 and 2027 editions of CSIO of Rome – Piazza di Siena, one of the most iconic events in international equestrian sport.​ Under the agreement, The PRO Company has been appointed as the exclusive commercial partner […]

    Since 2019, The PRO Company and Zain Group, one of the region’s leading telecom innovators, have built a flagship partnership at the intersection of sports, entertainment, and digital engagement. Over the past several years, the collaboration has evolved into one of the most prolific sponsorship and content alliances in the MENA sports industry — […]

  2025 was a record-breaking year in which The PRO Company operated at scale across leagues, events, and commercial partnerships in the MENA region and key international markets. Across all properties, the company oversaw more than 4,000 hours of live content and achieved the highest annual turnover in its history.   Global rights and league […]

The PRO Company, in cooperation with Wins United, will support the upcoming Al Ain International Cup 2025. This tournament brings together four World Cup national teams—Egypt, Iran, Uzbekistan, and Cape Verde—at the Hazza Bin Zayed Stadium in Al Ain from November 13 to 18, 2025. Our involvement focuses on providing both commercial and logistical services […]

The PRO Company announces Zain as the Title Sponsor of the eWAFF Championship (Zain Esports eWAFF). The tournament will be held in Al Aqaba from October 10 to 11 and will gather national teams representing 10 WAFF member countries. Participants will compete in structured eFootball matches under WAFF regulations as part of ongoing efforts to […]

UAFA 50th Anniversary Marks New Era The Union of Arab Football Associations (UAFA), celebrating its 50th anniversary in 2025, has appointed The PRO Company as its exclusive strategic partner for all UAFA events and competitions until 2029. This partnership cements The PRO Company’s reputation as MENA’s leading sports media and marketing company and aligns perfectly […]

The PRO Company is proud to announce the signing of a major multi-year partnership with STARZPLAY, the leading subscription video-on-demand service across the Middle East, North Africa, and Pakistan, which serves over 2.3 million subscribers with partnerships spanning major studios including Warner Bros., Disney, Paramount, Sony, and Lionsgate. Under the terms of this agreement, The […]

This summer, The PRO Company coordinated and delivered a series of high-profile sporting events, bringing together four flagship properties across three continents and ensuring seamless broadcast distribution to audiences worldwide. Highlights of Summer 2025: Preseason Football Games: Managed club friendlies across Europe, featuring top teams and iconic stadiums. The Emirates Cup for Arsenal: Oversaw the […]

The PRO Company announces that it will handle the distribution of selected matches from the AFC U23 Asian Cup Qualifiers 2025. This agreement strengthens our expanding portfolio of regional and international football properties, positioning The PRO Company as a key player in delivering premium Asian competitions to broadcasters and audiences across MENA and beyond. The AFC U23 Asian […]