Dubai, UAE — The PRO Company has signed a two-year agreement with the Italian Equestrian Sports Federation (FISE) covering the 2026 and 2027 editions of CSIO of Rome – Piazza di Siena, one of the most iconic events in international equestrian sport.
Under the agreement, The PRO Company has been appointed as the exclusive commercial partner for the development, management, and commercialization of television and distribution rights across key international territories: the Middle East and North Africa (MENA), Latin America, Sub-Saharan Africa, and Asia (excluding China, Taiwan, Macao, and Hong Kong, where a separate agreement is already in place), as well as Russia and CIS countries, plus certain non-exclusive territories in the Caribbean and the Pacific.
Existing broadcast arrangements remain in place, including Italy with RAI and Europe, North America, and Oceania with Horse & Country TV, ensuring continuity and high-quality coverage for audiences worldwide.
“We’re proud to partner with CSIO of Rome – Piazza di Siena on a two-year agreement that will help expand the event’s international reach across key markets in MENA, Asia, Sub-Saharan Africa, and Latin America.” said Hani Al Balushi, VP of Media Rights at The PRO Company.
FISE will continue to manage production of the international television signal, with access to the international feed featuring dedicated graphics and English-language commentary to maintain consistent broadcast standards across all markets.
Commenting on the strategic importance of the partnership, FISE President Marco Di Paola said: “This agreement represents a strategic step in the international growth path of the CSIO of Rome – Piazza di Siena… Expanding television distribution into high-potential markets means strengthening the prestige of an event that is a heritage of world equestrian sport”
For media inquiries and partnership opportunities across the covered territories, please contact The PRO Company.
