The PRO Company is proud to announce the signing of a landmark multi-season strategic partnership agreement with the UAE Pro League (UAEPL). This collaboration reinforces The PRO Company’s position as a leading provider of innovative solutions for major sporting events, elevating the experience for fans and strengthening opportunities for brands across the United Arab Emirates.

Under this agreement, The PRO Company will deliver, operate, and manage a comprehensive suite of event services and solutions — including in-stadium visual advertising displays and branding assets, advanced digital display technologies, and fully integrated event operations — across UAE Pro League competitions for the next six seasons. These services are designed not only to enhance the matchday atmosphere but also to give league sponsors prominent exposure through impactful advertisement and logo placements during live matches and events.
Through its dynamic platforms, The PRO Company will help partners and sponsors achieve maximum audience engagement and brand recognition, ensuring they remain at the forefront of the fan experience.

The scope of work extends beyond technology and operations, encompassing continuous operational support, creative digital content production, and strategic brand integration — all aimed at delivering seamless, world-class executions that delight fans, sponsors, and stakeholders alike.

The PRO Company’s management expressed great pride in being chosen as a long-term partner of the UAE Pro League, committed to adding value to the competitions, supporting athletes, and enhancing the league’s connection with its growing audience.