The PRO Company (“PRO”) has achieved a major milestone in Girona, Spain by delivering a full-cycle live operation for the international friendly between Iraq and Andorra, owning every step from inside the stadium to the fan’s screen. This marks the first time PRO has fully controlled the complete chain of live production, distribution, streaming, and in-stadium commercial delivery for a single match.
On-site Live Production
For the international fixture, the PRO-Quality team led the entire live production on-site, designing and operating a multi-camera setup, directing the match coverage, and integrating graphics and replays to international broadcast standards.
Signal Distribution & Master Control
Critically, PRO also managed signal contribution and distribution, alongside full Master Control Room oversight, to maintain a stable and high-quality feed from the venue through to all endpoints.
Direct-to-Fan Streaming via ProPlay
The live feed was then delivered directly to fans through PRO’s OTT platform, ProPlay, across web and mobile. Thousands of supporters were able to follow the match in real time, demonstrating PRO’s ability not only to produce content, but also to distribute it at scale and engage audiences on owned digital platforms.
In-Stadium Commercial Delivery
At the same time, PRO handled the commercial side inside the stadium, managing A-board advertising inventory and ensuring brand partners received prominent, synchronized visibility both in the venue and within the live broadcast.
A New Benchmark for Integrated Live Operations
This milestone signals a clear evolution in what PRO offers to partners: a fully integrated live solution that covers production, technical operations, digital distribution, and commercial management and delivery. It sets a new benchmark for PRO — building complete, fan-first experiences from the ground up.
