The PRO Company and WAFF Extend Exclusive Agency Partnership

The PRO Company and WAFF Extend Exclusive Agency Partnership

August 11, 2025
1 min read

We are pleased to announce that The PRO Company has renewed and expanded its exclusive partnership with the West Asian Football Federation (WAFF), continuing our role as WAFF’s marketing and commercial agency for all championships and federation properties.

Building on a successful relationship dating back to 2022, this extension solidifies our commitment to delivering innovative marketing, sponsorship, and media rights solutions for WAFF events—including men’s, women’s, youth, e-sports, and futsal competitions—until 2026 and beyond.

As WAFF’s exclusive agency, we will continue to provide strategic support, creative campaign management, and full-service commercial operations to help elevate West Asian football regionally and globally. The expanded agreement reflects our shared vision for growth and the tremendous potential of WAFF to shape the future of football across West Asia.

We look forward to working closely with the WAFF team, its member federations, sponsors, media partners, and football fans, ensuring every championship reaches its full commercial and cultural impact.

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