This strategic collaboration allows The PRO Company to sublicense and resell STARZPLAY content for B2B purposes across terrestrial broadcast, telecommunications, and Over-the-Top (OTT) sectors, making the region’s premium content available to millions of viewers through innovative platforms and partnerships. The agreement features a direct “clean feed” to the Serie A, guaranteeing unfiltered coverage and unmatched quality for fans and broadcasters throughout Iraq.

The partnership is set for a three-year term, beginning in September 2025, empowering The PRO Company and STARZPLAY to drive the future of digital entertainment across Iraq. This move dramatically expands the distribution network for Italian football, international sports—including UFC—and top-rated movies, series, and original productions.

As a trusted partner to top sporting and media institutions worldwide, The PRO Company is proud to expand its value proposition by delivering industry-leading sports and entertainment properties through STARZPLAY. This agreement marks an important step toward opening new horizons for content distribution and establishing innovative business models that benefit both rights holders and regional platforms.

STARZPLAY, backed by renowned investors including e& Group, ADQ, and Lionsgate, has established itself as the region’s premier streaming destination with over 18 million app downloads and an extensive content library featuring Hollywood blockbusters, exclusive original productions, Arabic series, Turkish dramas, and elite sports coverage including Italian Serie A, UFC, and cricket. Through strategic distribution partnerships like this agreement with The PRO Company, STARZPLAY continues to expand its reach across the MENA region, bringing premium entertainment and sports content to new audiences through innovative B2B collaborations.