The PRO Company has completed the full 2025–26 football season with one of the broadest delivery scopes in its history, covering more than 1,300 matches and over 3,000 hours of content and services across leagues, cup competitions and wider football properties. Throughout the season, PRO delivered an end-to-end model that combined media rights distribution, live broadcast servicing, production support, technical operations, partner management, commercial delivery, social media coverage and event execution.
Across its core football portfolio, PRO delivered the full Serie A season with 380 matches, the Iraq Stars League with 380 matches, more than 350 matches across the Egyptian Premier League and related cup competitions, and more than 150 matches across Bahrain league and cup inventory. In the UAE, PRO also completed the first full season of its multi-season partnership with the UAE Pro League, delivering the 182-match league season while executing the wider commercial and technical scope attached to the property.
Digital and social media played a central role in amplifying this work. Through PRO’s own platform, PRO PLAY, the company produced and distributed season-long social content around its rights portfolio, including match coverage, clips and storytelling across the leagues it services. The 2025–26 campaign also featured dedicated content collaborations around international properties such as the Bundesliga and the Saudi ROSHN League, adding another layer of football storytelling and fan engagement on top of the core rights output.
The season was defined not only by the number of matches delivered, but by the range of services executed around those properties. PRO’s scope included rights servicing and media distribution to a broad network of broadcasters and platforms, including PRO PLAY, Al Kass, Fanseat in Sweden, Al Rabiaa in Iraq, Al Manasa and Record in Brazil, alongside additional regional and international takers. This distribution activity sat alongside day-to-day operational delivery, technical coordination and partner servicing across multiple competitions running in parallel over the course of the campaign.
Beyond league coverage, the season also included cup competitions, international content distribution projects and event-related support across selected football properties. PRO continued to activate long-term mandates across the market, including commercial and technical delivery linked to the UAE Pro League, while also supporting broader rights and partner operations across its football portfolio. This full-chain approach allowed PRO to support rightsholders, leagues, federations and takers through a single integrated operating model.
Taken together, the 2025–26 campaign stands as a record-breaking football season for PRO in terms of output, scope and number of competitions delivered. More than a content milestone, it reflects the company’s ability to manage football properties at scale across rights, production, technical execution, commercial services, social media and distribution from the first matchday through to the final round.
