PRO is expanding its leagues rights portfolio with three new additions: Poland’s PKO Bank Polski Ekstraklasa, the Uzbekistan Super League, and the Bahrain Basketball League — broadening our reach across European football, Central Asia and the Gulf.
The three new competitions join an established portfolio that already includes Italy’s Serie A, Germany’s DFB-Pokal, the UAE Pro League, the Egyptian Premier League, the Iraq Stars League and the Bahrain Premier League. Poland’s Ekstraklasa comes to PRO in partnership with IMG, while Italy’s Serie A is delivered in partnership with STARZPLAY, extending PRO’s collaboration with two of the most respected names in global sports media rights.
For the Ekstraklasa and the Uzbekistan Super League, PRO will distribute a selection of matches across a limited set of markets within the MENA region, giving fans access to marquee fixtures from two rapidly growing football properties. The Bahrain Basketball League, by contrast, will be carried in full — with every match delivered live on digital platforms both domestically inside Bahrain and internationally, marking a significant step in the international expansion of the competition.
The additions reflect PRO’s strategy of building a diversified, multi-market rights portfolio that combines premium European properties with high-growth emerging markets and regional Gulf competitions. The move into Uzbekistan extends our footprint into Central Asia, one of the fastest-growing football markets in Asia. Poland’s Ekstraklasa adds a top European league with a large and passionate fanbase. And the Bahrain Basketball League expands our reach beyond football into a second sport within our home region.
With this expansion, PRO now represents a nine-league portfolio spanning three continents, four football competitions in the MENA region, and rights across both football and basketball — reinforcing our position as one of the most active leagues rights operators in the market.
