The PRO Company is pleased to announce that it will distribute the media rights for Snapdragon Cup 2026 across the MENA region, adding another premium pre-season fixture to its summer football portfolio. The match will see Manchester United face Atlético Madrid at the Strawberry Arena in Stockholm on Saturday, 1 August, with kick-off scheduled for 15:00 local time (17:00 Dubai).
As part of its role, PRO will manage the regional distribution of the game to broadcast and platform partners across MENA, ensuring that fans in the region can follow one of the standout single-fixture pre-season events of the summer through the appropriate media outlets. The Snapdragon Cup pits Manchester United against LaLiga side Atlético Madrid in a straight knockout format, with a penalty shootout on standby should the sides be level after 90 minutes.
The fixture forms part of Manchester United’s preparations for the 2026/27 season and adds a high-profile Premier League vs LaLiga clash to PRO’s slate of summer rights. It complements PRO’s wider summer football programme, which spans the 2026 Summer Friendlies, Emirates Cup and Telekom Cup, and reinforces the company’s work as a MENA distribution partner for elite club football.
For fans, Snapdragon Cup 2026 offers an early look at two of Europe’s most followed clubs in a single-event showdown at one of Scandinavia’s premier venues. For PRO, the agreement continues its work in packaging and distributing premium club football rights for MENA audiences during the summer window.
Further details on regional broadcast availability for Snapdragon Cup 2026 will be announced closer to matchday.
