PRO x Asian Football Confederation (AFC)

The PRO Company is in partnership with the Asian Football Confederation, regarding the media rights for 2021-2024, as well as executing the AFC’s commercial deliverables across various territories in the Middle East.

The deal encompasses all major AFC national team and club competitions, which include Asia’s flagship national team competitions – the AFC Champions League and the AFC Cup.

This partnership will increase the awareness and consumption of AFC competitions. This four-year partnership is a step forward in achieving our strategic objective of developing Asian football and bringing Asia’s best footballing competitions closer to the fans.