The PRO Company to distribute Egyptian Football global rights
Egypt – 25/8/2024 – The PRO Company has been entrusted with the prestigious responsibility of overseeing the global media rights distribution for the Egyptian Premier League, Egyptian Cup and selected national team matches for three seasons starting from 2024/2025.
The first-ever historical deal signed between United Sports, Egyptian football’s agency, and The PRO Company, was announced in the new built city of Al-Alamain at the north coast of Egypt.
The rights cycle will cover global territories outside the Middle-East and North Africa Region in methods of digital and advanced TV.
The PRO Company will be delivering the rights to multiple global partners, including Hamburg-based agency SportsFive, as well as multiple digital platforms yet to be announced.
VP of Media Rights, Hani Al-balushi , reflecting on this groundbreaking partnership, stated, “We are honored to be to maximizing the reach of the largest and oldest football league in Africa into global markets for the first time ever in the history, via this partnerships, global fans will get to watch live action of Egyptian football via advanced TV and bookmakers operators”.
The PRO Company is proud to be a part of this historic journey and looks forward to delivering an unforgettable experience for athletes, spectators, and fans alike.
