The PRO Company is proud to announce the continuation of its partnership with Arsenal for the fifth year in a row, managing the media rights for the Emirates Cup across the Middle East. The renewal underlines the strength of the long-term relationship between PRO and Arsenal, and reinforces PRO’s role in delivering premium football properties to regional broadcast partners.
The 2026 edition of the Emirates Cup will see Arsenal host Borussia Dortmund at Emirates Stadium on Sunday 9 August, with kick-off scheduled for 2pm. As part of its mandate, PRO will once again oversee the management and distribution of media rights for the tournament across the region, ensuring that one of Arsenal’s flagship pre-season events reaches fans through the right broadcast and platform partners.
The Emirates Cup remains one of the most recognisable club-hosted pre-season fixtures in the football calendar, giving supporters an early look at top-level opposition ahead of the new campaign. This year’s Arsenal-Dortmund match follows Arsenal’s wider pre-season programme and adds another high-profile event to PRO’s summer football portfolio.
For PRO, the fifth consecutive year working on the Emirates Cup reflects both continuity and trust. It also builds on the company’s broader work across premium sports media rights in the Middle East, where it continues to support rights holders, clubs and broadcasters through rights management, distribution and partner servicing.
Further details on regional broadcast coverage for Emirates Cup 2026 will be announced closer to matchday.
