Case Studies Archives - Page 3 of 11 - The PRO Company

UAFA 50th Anniversary Marks New Era The Union of Arab Football Associations (UAFA), celebrating its 50th anniversary in 2025, has appointed The PRO Company as its exclusive strategic partner for all UAFA events and competitions until 2029. This partnership cements The PRO Company’s reputation as MENA’s leading sports media and marketing company and aligns perfectly […]

The PRO Company is proud to announce the signing of a major multi-year partnership with STARZPLAY, the leading subscription video-on-demand service across the Middle East, North Africa, and Pakistan, which serves over 2.3 million subscribers with partnerships spanning major studios including Warner Bros., Disney, Paramount, Sony, and Lionsgate. Under the terms of this agreement, The […]

This summer, The PRO Company coordinated and delivered a series of high-profile sporting events, bringing together four flagship properties across three continents and ensuring seamless broadcast distribution to audiences worldwide. Highlights of Summer 2025: Preseason Football Games: Managed club friendlies across Europe, featuring top teams and iconic stadiums. The Emirates Cup for Arsenal: Oversaw the […]

The PRO Company announces that it will handle the distribution of selected matches from the AFC U23 Asian Cup Qualifiers 2025. This agreement strengthens our expanding portfolio of regional and international football properties, positioning The PRO Company as a key player in delivering premium Asian competitions to broadcasters and audiences across MENA and beyond. The AFC U23 Asian […]

The PRO Company is pleased to announce an agreement with the Central Asian Football Association (CAFA) to exclusively represent the media rights for the 2025 men’s CAFA Nations Cup outside the Central Asia region. The 2025 men’s CAFA Nations Cup will take place from 29 August to 8 September 2025 in Tajikistan and Uzbekistan, featuring […]

The PRO Company is pleased to announce the acquisition of the exclusive broadcast rights to the Thailand King’s Cup 2025 for the Middle East and North Africa (MENA) region. Taking place from September 1 to 9, 2025 during the FIFA International Match Window, the tournament will feature Thailand (host), Iraq, Hong Kong, and Fiji competing in […]

The PRO Company is proud to announce the signing of a landmark multi-season strategic partnership agreement with the UAE Pro League (UAEPL). This collaboration reinforces The PRO Company’s position as a leading provider of innovative solutions for major sporting events, elevating the experience for fans and strengthening opportunities for brands across the United Arab Emirates. […]

We are pleased to announce that The PRO Company has renewed and expanded its exclusive partnership with the West Asian Football Federation (WAFF), continuing our role as WAFF’s marketing and commercial agency for all championships and federation properties. Building on a successful relationship dating back to 2022, this extension solidifies our commitment to delivering innovative […]

In today’s rapidly evolving world of sports media, The PRO Company stands at the forefront of connecting the Middle East and North Africa to the excitement of live global sporting events. Through a unique approach rooted in partnership and market insight, we have become a central enabler for international rightsholders and MENA broadcasters alike—opening doors […]

  For over a decade, The PRO Company has played a pivotal role in elevating Coca-Cola’s brand experience and cultural footprint across the region; Iraq and beyond. Since 2015, this partnership has stood out as a model for long-term, results-driven brand engagement: bringing Coca-Cola into the heart of family gatherings, sports celebrations, music events, and […]