Case Studies Archives - The PRO Company

PRO is proud to announce the renewal and expansion of its landmark partnership with Sports United, the exclusive global rights holder for the Egyptian Premier League, extending PRO’s role as the league’s global digital rights partner through 2030. The new agreement follows a successful first three-year contract and marks the beginning of a deeper, longer-term […]

PRO is expanding its leagues rights portfolio with three new additions: Poland’s PKO Bank Polski Ekstraklasa, the Uzbekistan Super League, and the Bahrain Basketball League — broadening our reach across European football, Central Asia and the Gulf. The three new competitions join an established portfolio that already includes Italy’s Serie A, Germany’s DFB-Pokal, the UAE […]

PRO will distribute Snapdragon Cup 2026 media rights across MENA, with Manchester United facing Atletico Madrid at the Strawberry Arena in Stockholm on Saturday, 1 August.

From pre-World Cup friendlies to 60 days of tournament action, PRO delivered a connected football experience reaching 400+ million views across seven platforms, live coverage from the USA, Canada and Baghdad, and a multi-week Baghdad fan zone.

PRO will distribute Telekom Cup 2026 media rights across MENA, with FC Bayern hosting RB Leipzig at the Allianz Arena on 15 August.

PRO continues its agreement with Arsenal for the fifth consecutive year, managing Emirates Cup media rights across the Middle East. Arsenal hosts Borussia Dortmund on 9 August 2026.

PRO will deliver and distribute the 2026 Summer Friendlies across MENA and Turkey, supporting live coverage of more than 20 pre-season matches featuring top European clubs.

The PRO Company has completed the 2025–26 football season covering more than 1,300 matches and 3,000 hours across rights, production, technical operations, commercial services, social media and distribution.

PRO delivered, in partnership with IMG, media rights sales, distribution, signal delivery and live production for selected matches in the AGCFF Club Champions League.

PRO will execute Coca-Cola World Cup Fan Zones in the region as part of its long-standing partnership with Coca-Cola, starting with Dream City Mall in Baghdad.