Media Archives - Page 2 of 6 - The PRO Company

PRO will execute Coca-Cola World Cup Fan Zones in the region as part of its long-standing partnership with Coca-Cola, starting with Dream City Mall in Baghdad.

Zain has launched a new pre-World Cup campaign featuring Iraq national team players Aymen Hussein, Amir Al Ammari, Youssef Amyn and Jalal Hassan, with strategy and talent management delivered by PRO.

PRO brokers a new PUBG MOBILE collaboration with Egyptian and Al Ahly star Trezeguet — featuring an in-game character set, themed events, co-branded content, and fan activations across MENA.

PRO delivered a full-cycle live operation for the Iraq vs Andorra international friendly in Girona — owning production, MCR, OTT distribution via ProPlay, and in-stadium commercial inventory end-to-end.

The PRO Company has delivered approximately 928 matches and 1,856 live broadcast hours so far this season across Serie A, the Egyptian League, Bahrain League and Iraqi League, underlining the scale of its football distribution activity across global takers in Latin America, Europe, North America and the Middle East. In Serie A, the 2025/26 season […]

Dubai, UAE — The PRO Company has signed a two-year agreement with the Italian Equestrian Sports Federation (FISE) covering the 2026 and 2027 editions of CSIO of Rome – Piazza di Siena, one of the most iconic events in international equestrian sport.​ Under the agreement, The PRO Company has been appointed as the exclusive commercial partner […]

Our collaboration with Honor has been focused on creativity, authenticity, and influencer‑driven engagement across the Middle East. By combining exclusive content creator activations, strong digital presence strategies, and impactful talent collaborations, we have helped Honor strengthen its voice within Iraq’s fast‑growing sports, lifestyle, and tech communities. Top Talent Collaborations A central element of our partnership […]

UAFA 50th Anniversary Marks New Era The Union of Arab Football Associations (UAFA), celebrating its 50th anniversary in 2025, has appointed The PRO Company as its exclusive strategic partner for all UAFA events and competitions until 2029. This partnership cements The PRO Company’s reputation as MENA’s leading sports media and marketing company and aligns perfectly […]

The PRO Company is proud to announce the signing of a major multi-year partnership with STARZPLAY, the leading subscription video-on-demand service across the Middle East, North Africa, and Pakistan, which serves over 2.3 million subscribers with partnerships spanning major studios including Warner Bros., Disney, Paramount, Sony, and Lionsgate. Under the terms of this agreement, The […]

This summer, The PRO Company coordinated and delivered a series of high-profile sporting events, bringing together four flagship properties across three continents and ensuring seamless broadcast distribution to audiences worldwide. Highlights of Summer 2025: Preseason Football Games: Managed club friendlies across Europe, featuring top teams and iconic stadiums. The Emirates Cup for Arsenal: Oversaw the […]