Football Archives - The PRO Company

PRO will distribute Snapdragon Cup 2026 media rights across MENA, with Manchester United facing Atletico Madrid at the Strawberry Arena in Stockholm on Saturday, 1 August.

From pre-World Cup friendlies to 60 days of tournament action, PRO delivered a connected football experience reaching 400+ million views across seven platforms, live coverage from the USA, Canada and Baghdad, and a multi-week Baghdad fan zone.

PRO will distribute Telekom Cup 2026 media rights across MENA, with FC Bayern hosting RB Leipzig at the Allianz Arena on 15 August.

PRO continues its agreement with Arsenal for the fifth consecutive year, managing Emirates Cup media rights across the Middle East. Arsenal hosts Borussia Dortmund on 9 August 2026.

PRO will deliver and distribute the 2026 Summer Friendlies across MENA and Turkey, supporting live coverage of more than 20 pre-season matches featuring top European clubs.

The PRO Company has completed the 2025–26 football season covering more than 1,300 matches and 3,000 hours across rights, production, technical operations, commercial services, social media and distribution.

PRO delivered, in partnership with IMG, media rights sales, distribution, signal delivery and live production for selected matches in the AGCFF Club Champions League.

PRO will execute Coca-Cola World Cup Fan Zones in the region as part of its long-standing partnership with Coca-Cola, starting with Dream City Mall in Baghdad.

Zain has launched a new pre-World Cup campaign featuring Iraq national team players Aymen Hussein, Amir Al Ammari, Youssef Amyn and Jalal Hassan, with strategy and talent management delivered by PRO.

PRO brokers a new PUBG MOBILE collaboration with Egyptian and Al Ahly star Trezeguet — featuring an in-game character set, themed events, co-branded content, and fan activations across MENA.