News Archives - The PRO Company

The PRO Company has completed the 2025–26 football season covering more than 1,300 matches and 3,000 hours across rights, production, technical operations, commercial services, social media and distribution.

PRO delivered, in partnership with IMG, media rights sales, distribution, signal delivery and live production for selected matches in the AGCFF Club Champions League.

PRO will execute Coca-Cola World Cup Fan Zones in the region as part of its long-standing partnership with Coca-Cola, starting with Dream City Mall in Baghdad.

Zain has launched a new pre-World Cup campaign featuring Iraq national team players Aymen Hussein, Amir Al Ammari, Youssef Amyn and Jalal Hassan, with strategy and talent management delivered by PRO.

PRO brokers a new PUBG MOBILE collaboration with Egyptian and Al Ahly star Trezeguet — featuring an in-game character set, themed events, co-branded content, and fan activations across MENA.

PRO delivered a full-cycle live operation for the Iraq vs Andorra international friendly in Girona — owning production, MCR, OTT distribution via ProPlay, and in-stadium commercial inventory end-to-end.

As the road to the World Cup builds momentum, PRO is delivering a series of international friendly matches featuring national teams of Iraq, Jordan, Andorra, Venezuela, Colombia, Switzerland, Russia, Egypt, Bahrain, and Georgia. This series reflects PRO’s growing role in international football across multiple areas of match delivery and commercial execution. Depending on the fixture, […]

The PRO Company has delivered approximately 928 matches and 1,856 live broadcast hours so far this season across Serie A, the Egyptian League, Bahrain League and Iraqi League, underlining the scale of its football distribution activity across global takers in Latin America, Europe, North America and the Middle East. In Serie A, the 2025/26 season […]

Dubai, UAE — The PRO Company has signed a two-year agreement with the Italian Equestrian Sports Federation (FISE) covering the 2026 and 2027 editions of CSIO of Rome – Piazza di Siena, one of the most iconic events in international equestrian sport.​ Under the agreement, The PRO Company has been appointed as the exclusive commercial partner […]

    Since 2019, The PRO Company and Zain Group, one of the region’s leading telecom innovators, have built a flagship partnership at the intersection of sports, entertainment, and digital engagement. Over the past several years, the collaboration has evolved into one of the most prolific sponsorship and content alliances in the MENA sports industry — […]