News Archives - Page 2 of 10 - The PRO Company

  2025 was a record-breaking year in which The PRO Company operated at scale across leagues, events, and commercial partnerships in the MENA region and key international markets. Across all properties, the company oversaw more than 4,000 hours of live content and achieved the highest annual turnover in its history.   Global rights and league […]

The PRO Company, in cooperation with Wins United, will support the upcoming Al Ain International Cup 2025. This tournament brings together four World Cup national teams—Egypt, Iran, Uzbekistan, and Cape Verde—at the Hazza Bin Zayed Stadium in Al Ain from November 13 to 18, 2025. Our involvement focuses on providing both commercial and logistical services […]

Our collaboration with Honor has been focused on creativity, authenticity, and influencer‑driven engagement across the Middle East. By combining exclusive content creator activations, strong digital presence strategies, and impactful talent collaborations, we have helped Honor strengthen its voice within Iraq’s fast‑growing sports, lifestyle, and tech communities. Top Talent Collaborations A central element of our partnership […]

The PRO Company announces Zain as the Title Sponsor of the eWAFF Championship (Zain Esports eWAFF). The tournament will be held in Al Aqaba from October 10 to 11 and will gather national teams representing 10 WAFF member countries. Participants will compete in structured eFootball matches under WAFF regulations as part of ongoing efforts to […]

UAFA 50th Anniversary Marks New Era The Union of Arab Football Associations (UAFA), celebrating its 50th anniversary in 2025, has appointed The PRO Company as its exclusive strategic partner for all UAFA events and competitions until 2029. This partnership cements The PRO Company’s reputation as MENA’s leading sports media and marketing company and aligns perfectly […]

The PRO Company is proud to announce the signing of a major multi-year partnership with STARZPLAY, the leading subscription video-on-demand service across the Middle East, North Africa, and Pakistan, which serves over 2.3 million subscribers with partnerships spanning major studios including Warner Bros., Disney, Paramount, Sony, and Lionsgate. Under the terms of this agreement, The […]

This summer, The PRO Company coordinated and delivered a series of high-profile sporting events, bringing together four flagship properties across three continents and ensuring seamless broadcast distribution to audiences worldwide. Highlights of Summer 2025: Preseason Football Games: Managed club friendlies across Europe, featuring top teams and iconic stadiums. The Emirates Cup for Arsenal: Oversaw the […]

The PRO Company announces that it will handle the distribution of selected matches from the AFC U23 Asian Cup Qualifiers 2025. This agreement strengthens our expanding portfolio of regional and international football properties, positioning The PRO Company as a key player in delivering premium Asian competitions to broadcasters and audiences across MENA and beyond. The AFC U23 Asian […]

The PRO Company is pleased to announce an agreement with the Central Asian Football Association (CAFA) to exclusively represent the media rights for the 2025 men’s CAFA Nations Cup outside the Central Asia region. The 2025 men’s CAFA Nations Cup will take place from 29 August to 8 September 2025 in Tajikistan and Uzbekistan, featuring […]

The PRO Company is pleased to announce the acquisition of the exclusive broadcast rights to the Thailand King’s Cup 2025 for the Middle East and North Africa (MENA) region. Taking place from September 1 to 9, 2025 during the FIFA International Match Window, the tournament will feature Thailand (host), Iraq, Hong Kong, and Fiji competing in […]