News Archives - Page 2 of 11 - The PRO Company

Zain has launched a new pre-World Cup campaign featuring Iraq national team players Aymen Hussein, Amir Al Ammari, Youssef Amyn and Jalal Hassan, with strategy and talent management delivered by PRO.

PRO brokers a new PUBG MOBILE collaboration with Egyptian and Al Ahly star Trezeguet — featuring an in-game character set, themed events, co-branded content, and fan activations across MENA.

PRO delivered a full-cycle live operation for the Iraq vs Andorra international friendly in Girona — owning production, MCR, OTT distribution via ProPlay, and in-stadium commercial inventory end-to-end.

As the road to the World Cup builds momentum, PRO is delivering a series of international friendly matches featuring national teams of Iraq, Jordan, Andorra, Venezuela, Colombia, Switzerland, Russia, Egypt, Bahrain, and Georgia. This series reflects PRO’s growing role in international football across multiple areas of match delivery and commercial execution. Depending on the fixture, […]

The PRO Company has delivered approximately 928 matches and 1,856 live broadcast hours so far this season across Serie A, the Egyptian League, Bahrain League and Iraqi League, underlining the scale of its football distribution activity across global takers in Latin America, Europe, North America and the Middle East. In Serie A, the 2025/26 season […]

Dubai, UAE — The PRO Company has signed a two-year agreement with the Italian Equestrian Sports Federation (FISE) covering the 2026 and 2027 editions of CSIO of Rome – Piazza di Siena, one of the most iconic events in international equestrian sport.​ Under the agreement, The PRO Company has been appointed as the exclusive commercial partner […]

    Since 2019, The PRO Company and Zain Group, one of the region’s leading telecom innovators, have built a flagship partnership at the intersection of sports, entertainment, and digital engagement. Over the past several years, the collaboration has evolved into one of the most prolific sponsorship and content alliances in the MENA sports industry — […]

  2025 was a record-breaking year in which The PRO Company operated at scale across leagues, events, and commercial partnerships in the MENA region and key international markets. Across all properties, the company oversaw more than 4,000 hours of live content and achieved the highest annual turnover in its history.   Global rights and league […]

The PRO Company, in cooperation with Wins United, will support the upcoming Al Ain International Cup 2025. This tournament brings together four World Cup national teams—Egypt, Iran, Uzbekistan, and Cape Verde—at the Hazza Bin Zayed Stadium in Al Ain from November 13 to 18, 2025. Our involvement focuses on providing both commercial and logistical services […]

Our collaboration with Honor has been focused on creativity, authenticity, and influencer‑driven engagement across the Middle East. By combining exclusive content creator activations, strong digital presence strategies, and impactful talent collaborations, we have helped Honor strengthen its voice within Iraq’s fast‑growing sports, lifestyle, and tech communities. Top Talent Collaborations A central element of our partnership […]